據華爾街見聞報導，工業和資訊化部、國家發展和改革委員會、商務部、文化和旅遊部、中國人民銀行及國家市場監督管理總局聯合印發《關於增強消費品供需適配性進一步促進消費的實施方案》。該方案提出，有序發展平台消費，並有序推動直播電商、即時零售、策展零售、循環電商等新型業態發展。鼓勵平台企業依法合規運用人工智慧技術挖掘用戶需求，精準匹配並推播產品與服務。支持平台企業應用虛擬實境、元宇宙、人工智慧、區塊鏈等數位智慧技術，打造多場景、沉浸式消費體驗。引導平台企業開展強化品牌與品質的促消費活動，落實平台企業的主體責任，加強經營者資質審核與商品資訊查核工作，健全消費糾紛快速處理機製。

According to Wall Street Journal News (Wall Street CN), the Ministry of Industry and Information Technology (MIIT), the National Development and Reform Commission (NDRC), the Ministry of Commerce, the Ministry of Culture and Tourism, the People’s Bank of China (PBC), and the State Administration for Market Regulation jointly issued the 'Implementation Plan on Enhancing the Adaptability of Supply and Demand for Consumer Goods to Further Promote Consumption'. The plan proposes to develop platform consumption in an orderly manner and advance the development of new business formats such as live-streaming e-commerce, on-demand retail, curatorial retail, and circular e-commerce in an organized way. It encourages platform enterprises to legally and compliantly use artificial intelligence (AI) technology to tap into user needs and accurately match and promote products and services. The plan also supports platform enterprises in applying digital and intelligent technologies including virtual reality (VR), metaverse, AI, and blockchain to create multi-scenario and immersive consumption experiences. Additionally, it guides platform enterprises to carry out consumption promotion activities that strengthen brands and quality, urges platform enterprises to fulfill their primary responsibilities, enhances the review of operators’ qualifications and the verification of commodity information, and improves the rapid handling mechanism for consumer disputes.